In 2013 and the first half of 2014, the A-PINK songs “NoNoNo,” “Mr. Chu,” and “LUV” successively became mega-hits in a row, making the group Korea’s leading idol and girl group. In the Melon Chart, “NoNoNo” entered in 2013 and “Mr.Chu” entered in 2014 ranking 3rd and 7th, in the annual sound source respectively, ranking 1st in the idol “group” part, respectively, while the number of top songs in the 2007–2015 terrestrial music show also tied for fifth among all the girl groups. Recently, A-PINK made a comeback with their 9th mini-album titled LOOK. The title song, “Dumhdurum” became a hit from the moment it was released. In this article, Channel-Korea will explain all about A-PINK’s latest comeback. Stay tuned!

A-PINK’s 9th EP Look

On April 13th, 2020, A-PINK released a new mini-album titled LOOK. It marks A-PINK’s 9th mini-album (Extended Play). LOOK consists of seven songs: “Dumhdurum” as the title track, “Yummy,” “Be Myself,” “Love is Blind,” “Overwrite,” “Moment,” and “Everybody Ready?” The album LOOK set the overall concept as “I,” meaning “I love myself as I am, I will live as I see it,” and the songs in the album also include stories that focus on “I.” The title track, “Dumhdurum” contains a combination of melodies with synth reads and a kind of Spanish vibe. The song itself is about accepting a broken love story calmly. “Dumhdurum” is an expression of a new word that my heart is calm. In addition to the title track, “Yummy” is an R&B dance song that tactfully expresses love with a sweet taste. There’s also a unit song, such as “Be Myself” sung by Cho-rong, Eun-ji, and Nam-joo, which expresses the will to live like myself without forgetting the pain of love; and “Love is Blind” sung by Bo-mi, Na-eun, and Ha-young, which expresses her love in a cute way, and expresses herself in front of the break-up with other memories.



Music Video & Concept

The “Dumhdurum” music video was released on April 13th, 2020, the same day as the digital release. It was released on A-PINK’s official YouTube Channel and 1theK channel. The color grading of A-PINK’s music video is really good and the outfits are matched well with the concept. The song itself is about letting go of a lover without being sad. Just like the lyrics, “You letting my love fall apart left me which is good for me. Bye, bye, baby Dumhdurum. I don’t feel sad, I don’t shed tears. My love is over Dumhdurum,” A-PINK members show their way of expressing the feeling of the song.


Individual Image & Music Video Teaser

Usually, when groups make their comebacks, they release the photoshoot through their official social media, such as Instagram and Twitter. They also release a music video teaser and highlight medley of the album. Check out A-PINK’s individual photo teasers below:

Individual Images

Oh Ha-young Park Cho-rong Yoon Bo-mi Jung Eun-ji Son Na-eun Kim Nam-joo

Music Video Teasers

Comeback Stage

Check out A-PINK’s comeback stage in various music broadcasts, here:

A-pink’s Unique Choreography

The “Dumhdurum” choreography caught the public’s attention mainly due to a part of the choreography that shows a kind of magic. There’s a part where the hands and arms of Na-eun and Bo-mi slowly pass through each other as they push them through a series of dynamic positions. Every member is paired with another and does this kind of movement. It’s very captivating to watch and fans really admire the choreography. The dance movement attracted a lot of attention. Fans even started to follow the trends by uploading their covers of A-PINK’s hand dance illusion choreography on TikTok. Check out the compilation video, here:

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